![]() ![]() In addition to that, practicing in the single player simulation gives instant feedback on how different decisions affect growth in the industry. When I didn’t fully understand how a part of the simulation worked, like salesforce management for instance, I would play with different numbers in the single player mode. What resources did you pull on to develop your winning strategy which led you to the top of your course and then top in the Hall of Fame? It really helped me get a better idea of how it all connected. I relied on information I had gained from previous marketing courses I had taken, and like I mentioned before, the manual was a critical resource to my success. In addition, I created my own resource by making an excel spreadsheet that multiplied the reach of the different advertising channels per dollar by the percentage of each segment that used the different channels. ![]() What challenges did you face? How did you overcome these? This was incredibly useful as a quick reference to maximize the amount of people my advertising reached in each product segment. My first challenge was when I launched my first youth product. I thought I was a little aggressive with my projections, but they ended up being quite conservative. I lost a lot of sales because I didn’t order enough product. To overcome this I was much more aggressive in my projections for the next year and gained a majority of the youth segment. The second challenge I faced was maintaining growth towards the end of the simulation. I wasn’t able to overcome this, but after speaking with a classmate after the course I learned that I could have discontinued old product and launched new ones the next year. I knew I could discontinue products during the simulation, but didn’t understand that I could launch a new one in their place. Had I known this, I wouldn’t have ended the simulation with all 4 products in the decline phase of the product lifecycle, and would have been able to sustain my growth. ![]()
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